Olga Kruidhof is a marketing professional at Nedap’s UV division with over 20 years of experience in international B2B branding, communication, and digital marketing. As chair of the UV Alliance, she’s one of the driving forces behind bringing people together to put UV technology more firmly on the map.

Known for her energy and creative approach, Olga enjoys turning complex technology into clear, compelling stories. Working on everything from big-picture strategy to hands-on execution. Always with a healthy dose of enthusiasm, and just enough stubbornness to get things done.