Olga Kruidhof is a marketing professional at Nedap’s UV division with over 20 years of experience in international B2B branding, communication, and digital marketing. As chair of the UV Alliance, she’s one of the driving forces behind bringing people together to put UV technology more firmly on the map.
Known for her energy and creative approach, Olga enjoys turning complex technology into clear, compelling stories. Working on everything from big-picture strategy to hands-on execution. Always with a healthy dose of enthusiasm, and just enough stubbornness to get things done.
At IFAT 2026, the UV Alliance launched the UV Knowledge Hub. To introduce the purpose behind this initiative, the UV Alliance hosted a panel session at the Netherlands Pavilion, bringing together industry experts to discuss the future of UV technology in water treatment and the importance of international cooperation.
Together we can make UV technology more visible and accessible to end-users. That was the key message delivered by Rob van Esch on behalf of the UV Alliance during his presentation at the IUVA World Congress in Lisbon.
The UV Alliance is proud to announce the addition of two new general members: Alpha-Purify and UVGERMI. This addition marks a significant step forward in uniting the UV-C disinfection technology industry.
